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Privacy Policy

Data Protection

Information about the processing of your data
In accordance with Article 12 of the General Data Protection Regulation (hereinafter: GDPR), we are obliged to inform you about the processing of your data when you use our website. We take the protection of your personal data very seriously and this privacy policy informs you about the details of the processing of your data and your legal rights in this regard.

We reserve the right to adapt the data protection declaration with effect for the future, especially in the event of further development of the website, the use of new technologies or changes to the legal basis or the relevant case law.

We recommend that you read the data protection declaration from time to time and take a printout or a copy for your records.


Definitions


  • “ Website ” or “ internet presence ” hereinafter means all pages of the person responsible on www.living-hotels.com

  • “ Personal Data ” means any information relating to an identified or identifiable natural person. Identifiable is a person who can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person. Personal data therefore includes, for example, a person’s name, email address and telephone number, but possibly also data about preferences, hobbies and memberships.

  • “ Processing ” means operations or series of operations carried out with or without the aid of automated procedures in connection with personal data, such as collecting, recording, organizing, classifying, storing , adapting, changing, reading out, querying, using, disclosure by transmission, distribution or other form of provision, alignment, association, restriction, deletion or destruction.

  • “ Pseudonymization ” means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data Data is not assigned to an identified or identifiable natural person.

  • “ Consent ” hereinafter means any voluntary, informed and unambiguous expression of will in the form of a statement or other unambiguous confirmatory act by which the data subject indicates that he or she agrees to the processing of personal data concerning him or her is.

  • “ Google ” hereinafter means Google, LLC 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; in the European Union can be reached at: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.



Scope
The data protection declaration applies to all pages of www.living-hotels.com . It does not extend to any linked websites or Internet presences of other providers.
Responsible provider/representative of the provider in the European Union (EU) The person responsible for the processing of personal data within the scope of this data protection declaration is:

Soulmade Hotel Garching GmbH + Co. KG
Mühlfeldweg 46, 85748 Garching
E-mail: hello.gar@soulmade.com ; Telephone: +49 (0) 89 244155 0


Questions about data protection
If you have any questions about data protection with regard to our company or our website, you can contact our data protection officer:

Spirit Legal LLP Rechtsanwälte
Attorney and data protection officer
Peter Hense

Data protection officer:
c/o Soulmade Hotel Garching GmbH + Co. KG
Mühlfeldweg 46
85748 Garching
Contact via encrypted online form:
Contact data protection officer


Security
We have taken comprehensive technical and organizational precautions to protect your personal data from unauthorized access, misuse, loss and other external disruptions. To this end, we regularly review our security measures and adapt them to the state of the art.


Your rights
You have the following rights in relation to your personal data, which you can exercise against us:

  • Right to information (Article 15 GDPR),

  • Right to correction (Art. 16 GDPR) or deletion (Art. 17 GDPR),

  • Right to restriction of processing (Article 18 GDPR),

  • Right to object to processing (Article 21 GDPR),

  • Right to revoke your consent (Art. 7 Para. 3 GDPR),

  • Right to receive the data in a structured, common, machine-readable format (“data portability”) and the right to forward the data to another person responsible if the requirements of Art. 20 Para. 1 lit. a, b GDPR are met (Art. 20 GDPR)


You can assert your rights by notifying us using the contact details listed in the “Responsible Provider” section or the data protection officer appointed by us.

You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us (Article 77 GDPR).


Use of the website, access data
You can generally use our website for purely informational purposes without disclosing your identity. When you access the individual pages of the website in this sense, only access data is transmitted to our web space provider so that the website can be displayed to you. These are the following data:

  • Browser type/browser version

  • operating system used

  • Language and version of the browser software

  • Host name of the accessing device

  • IP address

  • Website from which the request comes

  • Content of the request (specific page)

  • Date and time of the server request

  • Access status/HTTP status code

  • Referrer URL (the previously visited page)

  • Amount of data transferred

  • Time zone difference to Greenwich Mean Time (GMT)


The temporary processing of the IP address by the system is necessary to technically enable delivery of the website to your computer. This requires processing your IP address for the duration of the session. The legal basis for this processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR.

The access data is not used to identify individual users and is not merged with other data sources. The access data will be deleted when it is no longer required to achieve the purpose for which it was processed. If the data is collected to provide the website, this is the case when you end your visit to the website.

IP addresses are stored in log files to ensure the functionality of the website. The data also serves us to optimize the website and to ensure the security of our information technology systems. The data will not be evaluated for marketing purposes in this context either. The data is generally deleted after seven days at the latest; further processing is possible in individual cases. In this case, the IP address is deleted or altered so that it is no longer possible to assign the calling client.

The collection of data to provide the website and the processing of the data in log files is absolutely necessary for the operation of the website. You can object to the processing. In the event of your justified objection, we will examine the situation and will either stop or adjust data processing or show you our compelling legitimate reasons on the basis of which we continue processing.


Cookies
In addition to the access data mentioned above, so-called cookies are stored in the Internet browser of the device you use when you use the website. These are small text files with a sequence of numbers that are stored locally in the cache of the browser used. Cookies do not become part of the PC system and cannot execute any programs. They serve to make our website user-friendly. The use of cookies may be technically necessary or may be used for other purposes (e.g. analysis/evaluation of website usage).

a) Technically necessary cookies

Some elements of our website require that the accessing browser can be identified even after a page change. The following data is processed in the cookies :

  • language settings

  • Articles in shopping cart

  • Login information


The user data collected through technically necessary cookies is not processed to create user profiles. We also use so-called “session cookies”, which store a session ID with which various requests from your browser can be assigned to the shared session. Session cookies are necessary to use the website. In particular, this allows us to recognize the device used when you return to the website. We use this cookie to recognize you on subsequent visits to the website if you have an account with us; Otherwise you would have to log in again every time you visit. The legal basis for this processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. We use session cookies to make using the website more attractive and effective. The session cookies are deleted as soon as you log out or close the browser.

Most browsers are preset to automatically accept cookies. You can object to the processing of your data through cookies. By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to fully use all functions of the website.

b) Technically unnecessary cookies

We also use cookies on the website that enable an analysis of users’ surfing behavior. For example, the following data is stored and processed in the cookies:

  • Search terms entered

  • Frequency of page views

  • Use of website functions


These cookies are used to make using the website more efficient and attractive. The legal basis for this processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. Cookies that are not technically necessary are automatically deleted after a specified period of time, which may vary depending on the cookie.

You can object to the processing of your data through cookies. If you do not wish to use cookies, you have the option of generally or selectively blocking the storage of cookies or removing cookies that have already been stored by changing your browser settings. You can also display relevant information before setting a cookie. If you change your browser settings for the use of cookies or deactivate cookies, the functionality of this website may be limited.

If we integrate third-party cookies into our website, we will inform you separately below.

c) Cookie banner notice

When you access the website, you will be informed by an information banner about the use of cookies for analysis purposes and referred to this data protection declaration. In this context, there is also a note on how the storage of cookies can be prevented in the browser settings.


Contacting our company
If you contact our company, for example by email, the personal data you provide will be processed by us in order to answer your query.

In order to process inquiries via the contact form on the website, it is mandatory to provide a name or pseudonym and a valid email address. At the time the message is sent to us, the following data will also be processed:

  • IP address

  • Date/time of registration


The legal basis for the processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR or Article 6 Paragraph 1 Clause 1 Letter b) GDPR if the contact is aimed at concluding a contract.

We process the personal data from the input mask solely to process the contact. If you contact us via email, this also represents the necessary legitimate interest in processing the data.

In this context, the data will not be passed on to third parties. The data is processed exclusively for processing the conversation. We delete the data arising in this context after processing is no longer necessary or limit the processing to comply with the existing legally binding retention obligations.

You have the opportunity to object to the processing of your personal data for contact inquiries at any time. This is the case if the processing is not necessary to fulfill a contract with you, which is explained by us in the previous description of the functions. In such a case, processing of the request may not be possible. In the event of your justified objection, we will examine the situation and will either stop or adjust data processing or show you our compelling legitimate reasons on the basis of which we continue processing.


Processing and transfer of personal data for contractual purposes
We process your personal data if and to the extent that this is necessary for the initiation, justification, execution and/or termination of a legal transaction with our company. The legal basis for this is as follows Art. 6 Paragraph 1 Sentence 1 Letter b) GDPR.

After the purpose has been achieved (e.g. contract processing), the personal data will be blocked or deleted for further processing, unless we do so based on your consent (e.g. consent to the processing of the e-mail address for sending electronic advertising mail), a contractual agreement Agreement, a legal authorization (e.g. authorization to send direct advertising) or based on legitimate interests (e.g. storage to enforce claims) are entitled to further storage and processing as necessary in the respective context.

Your personal data will be passed on if:

  • it is necessary for the establishment, execution or termination of legal transactions with our company (e.g. when passing on data to a payment service provider/a shipping company to process a contract with you), (Art. 6 para. 1 sentence 1 lit. b ) GDPR), or

  • a subcontractor or vicarious agent, whom we use exclusively in the context of providing the offers or services you request, requires this data (unless you are expressly informed otherwise, such assistants are only authorized to process the data to the extent that this is necessary for the provision of the offer or service is necessary) or

  • there is an enforceable official order (Art. 6 para. 1 sentence 1 lit. c) GDPR) or

  • there is an enforceable court order (Art. 6 para. 1 sentence 1 lit. c) GDPR) or

  • we are obliged to do so by law (Art. 6 para. 1 sentence 1 lit. c) GDPR) or

  • the processing is necessary to protect the vital interests of the data subject or another natural person (Art. 6 para. 1 sentence 1 lit. d) GDPR) or

  • We are authorized or even obliged to pass on information in pursuit of overriding legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).


Your personal data will not be passed on to other people, companies or bodies beyond this, unless you have effectively consented to such a transfer. The legal basis for processing is then Article 6 Paragraph 1 Sentence 1 Letter a) GDPR.


Processing and transfer of personal data in the online ordering system
If you would like to place an order or booking in our online shop, it is necessary for you to provide personal data such as your name, address and email address in order to initiate and conclude the contract. The mandatory information required for order and contract processing is marked separately; further information is provided voluntarily. We process your data to process your order; for this purpose, we will in particular forward payment data to the payment service provider you have chosen or our house bank. As part of your booking or booking request, the booking information is also transmitted to external operators of internet booking machines (e.g. TourOnline AG, Borsigstraße 26, 73249, Wernau “DIRS 21”) for contract fulfillment or preparation. The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter b) GDPR. In order to prevent access to your personal data by unauthorized third parties, the ordering process on the website is encrypted using SSL/TLS technology.

You can voluntarily create a customer account in which we store your data for subsequent visits to the website. When you create a customer account, the data you provide will be processed. You can edit or delete all other data, including your customer account, independently after you have successfully logged in.

We delete the data arising in this context after storage is no longer necessary or restrict processing if there are statutory retention requirements. Due to mandatory commercial and tax regulations, we are obliged to store your address, payment and order data for a period of ten years. After two years after termination of the contract, we will restrict processing and reduce processing to compliance with existing legal obligations.


Registration/password-protected area of the website
If you would like to use the password-protected area on our website, you must register using the following information:

  • E-mail address,

  • Surname,

  • User name,

  • self-selected password


There is no obligation to use your real name; you are free to use a pseudonym.

Furthermore, the following data is processed at the time of registration:

  • IP address

  • Date/time of registration


The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was processed. This is the case for the data collected during the registration process if the registration on the website is canceled or changed.

The following functions are available to you in the password-protected area:

  • Edit your profile data,

  • view orders/bookings made,

  • Manage, change or end your newsletter subscription,


If you use the password-protected area of the website, for example to edit your profile data or view orders and bookings that have been made, we also process the data about you required to initiate or fulfill the contract, in particular address data and information on the method of payment. The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter b) GDPR. The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was processed or the deletion does not conflict with legitimate interests. Due to mandatory commercial and tax regulations, we are obliged to store your address, payment and order data for a period of ten years. After two years after termination of the contract, we will restrict processing and reduce processing to compliance with existing legal obligations.

If you voluntarily provide further data (e.g. about interests, preferences, notepad), we will process your data that is not necessary to initiate or fulfill a contract, as long as you use the password-protected area and if you do not delete it yourself beforehand. Our aim is to optimize the use of the website for you as a user. The legal basis is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR.

You can object to the processing of your voluntarily provided data. You can manage, change or delete your voluntary information yourself at any time in the password-protected area. You are free to take action in accordance with the “Your Rights” section; if you have any complaints, we ask you to contact our company as a first step.

Processing of personal data in accordance with Section 30 of the Federal Registration Act (BMG)

According to Section 30 of the Federal Registration Act (BMG), accommodation facilities such as hotels are obliged to collect the following data from the guest on the day of arrival and to have the registration form signed by the guest by hand:

  • Date of arrival and expected departure,

  • family names,

  • first names,

  • Birth date,

  • nationalities,

  • Address,

  • Number of fellow travelers and their nationality in the cases of Section 29 paragraph 2 sentences 2 and 3,

  • Serial number of the recognized and valid passport or passport replacement document for foreign persons.

  • If necessary, further data for the collection of tourism and spa fees


We are obliged to collect, process and pass on this data within the framework of the BMG; the legal basis for the processing is Article 6 Paragraph 1 Sentence 1 Letter c) GDPR.

We delete this data or restrict the processing as soon as it is permissible according to the provisions of the BMG and if there is no consent from you (Art. 6 para. 1 s. 1 lit. a) GDPR) and no other legitimate interest on our part in the continued use Processing exists.


E-mail marketing
Advertising for existing customers

We reserve the right to process the e-mail address you provided during the booking in accordance with legal regulations in order to send you the following content by e-mail during or after the contract has been processed , unless you have already objected to this processing of your email address:

  • other interesting offers from our portfolio,

  • to our company’s events,

  • Technical information,

  • Sending our catalogue,

  • Questions about special requests,

  • Overview of possible leisure activities,

  • Information on how to get there by public transport.


Legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. We carry out the processing mentioned for customer care and to improve our services. We delete your data when you end your newsletter subscription, but no later than two years after termination of the contract.

We would like to point out that you can object to receiving direct advertising at any time without incurring any costs other than the transmission costs according to the basic tariffs. To do this, click on the unsubscribe link in the newsletter or send us your objection to the contact details mentioned in the “Responsible provider” section.


Newsletter
You have the option of subscribing to our email newsletter or website push notifications on the website, with which we regularly inform you about the following content:

  • Offers from our portfolio,

  • events of our company,

  • Offers (including events) from third parties, provided you have given your consent,

  • New items/collections,

  • Special offer/limited time offers


To receive the newsletter, you must provide the following personal data:

  • Recipient (name or pseudonym)

  • valid email address


You can register for our email newsletter using the double optin process. Once you have entered the data marked as a mandatory field, we will send you an email to the email address you provided, in which we will ask you to explicitly confirm your registration for the newsletter (by clicking on a confirm link). . This is how we ensure that you actually want to receive our email newsletter. If confirmation is not received within 24 hours, we will block the information transmitted to us and delete it automatically after one month at the latest.

Registration for website push notifications takes place after the registration has been requested in your web browser by confirming the registration via a message.

Furthermore, the following data is processed at the time of subscription:

  • IP address,

  • Date/time of registration for the newsletter,

  • Time of your confirmation of the confirm link.


We process your IP address, the time of registration for the newsletter and the receipt of website push notifications as well as the time of your confirmation in order to document your newsletter registration and to prevent the misuse of your personal data. The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. We process this data until two years after the termination of the contract. If the newsletter registration takes place outside of a contract, we process this data until two years after the end of the usage process. We delete this data when the newsletter subscription ends.

After your confirmation, we process the email address and name/pseudonym of the affected recipient for the purpose of sending our email newsletter and website push notifications. The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter a) GDPR. We delete this data when you unsubscribe from the newsletter.

You can revoke your consent to the processing of your email address for receiving the newsletter at any time, either by sending a message to us (see the contact details in the “Responsible provider” section) or by directly using the link contained in the newsletter Press logout.

We would like to point out that we evaluate your user behavior when we send the newsletter. For this evaluation, the emails sent contain so-called web beacons or tracking pixels, which represent single-pixel image files that are integrated on our website. For the evaluations, we link the data mentioned in the “Access data” section and the web beacons with your email address and an individual ID. Links received in the newsletter also contain this ID.

We use the data obtained to create a user profile in order to tailor the newsletter to your individual interests. We record when you read our newsletters, which links you click in them and infer your personal interests. We link this data to actions you take on our website. The information will be processed for as long as you have subscribed to the newsletter. After you unsubscribe, we process the data purely statistically and anonymously.

Our purpose is to evaluate the use and optimization of the email advertising that we send to you. The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR.

You can object to this tracking at any time by clicking on the special unsubscribe link provided in each newsletter or by informing us using the contact details provided in the “Responsible provider” section.

You can also prevent tracking by disabling the display of images by default in your email program. In this case, the newsletter will not be displayed to you in its entirety and you may not be able to use all functions. If you display the images manually, the tracking mentioned above occurs.


Email marketing service “CleverReach”
We use CleverReach to send newsletters. The provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service that can be used to organize and analyze newsletter distribution. The data you enter to receive the newsletter (e.g. email address) is stored on CleverReach’s servers in Germany or Ireland.

Our newsletters sent with CleverReach enable us to analyze the behavior of newsletter recipients. Among other things, it can be analyzed how many recipients have opened the newsletter message and how often which link in the newsletter was clicked. With the help of so-called conversion tracking, it can also be analyzed whether a pre-defined action (e.g. purchasing a product on our website) took place after clicking on the link in the newsletter. Further information on data analysis through the CleverReach newsletter can be found at: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/ .

The purpose of evaluating the information mentioned is to identify the reading habits of the recipients in order to be able to better adapt and distribute our newsletter content accordingly. The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR . We process this data until two years after the termination of the contract. If the newsletter registration takes place outside of a contract, we process this data until two years after the end of the usage process. We delete this data when the newsletter subscription ends. We have no knowledge of the storage period at CleverReach and have no ability to influence it. For more information, please see CleverReach’s data protection regulations at: https://www.cleverreach.com/de/datenschutz/ .

You can object to the processing at any time with future effect by clicking on the unsubscribe link at the end of the newsletter. This ends the processing for receiving the newsletter and for statistical analyses. A separate objection to the dispatch via CleverReach or the statistical evaluation is not possible.

Alternatively, you can object at http://www.aboutads.info/choices/ and http://www.youronlinechoices.com/ (for the European Union area).


Email marketing service “Newsletter2go”
We use Newsletter2go to send newsletters. The provider is Newsletter2go GmbH, Köpenicker Straße 126, 10179 Berlin. Newsletter2go is a service that can be used to organize and analyze newsletter distribution. The data you enter to receive the newsletter (e.g. email address) is stored on Newsletter2go’s servers in Germany.

Our newsletters sent with Newsletter2go enable us to analyze the behavior of newsletter recipients. Among other things, it can be analyzed how many recipients have opened the newsletter message and how often which link in the newsletter was clicked. With the help of so-called conversion tracking, it can also be analyzed whether a pre-defined action (e.g. purchasing a product on our website) took place after clicking on the link in the newsletter.

The purpose of evaluating the information mentioned is to identify the reading habits of the recipients in order to be able to better adapt and distribute our newsletter content accordingly. The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR . We process this data until two years after the termination of the contract. If the newsletter registration takes place outside of a contract, we process this data until two years after the end of the usage process. We delete this data when the newsletter subscription ends. We have no knowledge of the storage period at Newsletter2go and have no ability to influence it. For more information, please see Newsletter2go’s data protection regulations at: https://www.newsletter2go.de/datenschutz/ .

You can object to the processing at any time with future effect by clicking on the unsubscribe link at the end of the newsletter. This ends the processing for receiving the newsletter and for statistical analyses. A separate objection to the dispatch via CleverReach or the statistical evaluation is not possible.

Alternatively, you can object at http://www.aboutads.info/choices/ and http://www.youronlinechoices.com/ (for the European Union area).


“OneSignal” notification service
We use the “OneSignal” marketing service from the provider OneSignal to send push messages via your web browser, Inc., 2194 Esperanca Avenue, Santa Clara, CA 95054, Web: https://onesignal.com hereinafter: “OneSignal”. OneSignal is a service that can be used to organize and analyze push messages. Your data will also be processed on OneSignal’s servers in India. We have concluded so-called “standard contractual clauses” with PushCrew in order to oblige OneSignal to maintain an appropriate level of data protection.

Our newsletters sent with OneSignal enable us to analyze the behavior of the push messages. This allows us to analyze, among other things, how many recipients opened them and how often which link in the newsletter was clicked. With the help of so-called conversion tracking, it can also be analyzed whether a pre-defined action (e.g. purchasing a product on our website) took place after clicking on the link in the newsletter.

The purpose of evaluating the information mentioned is to identify the reading habits of the recipients in order to be able to better adapt and distribute our newsletter content accordingly. The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR . We process this data until two years after the termination of the contract. If the push messages are sent outside of a contract, we process this data until two years after the end of the usage process. We delete this data when the newsletter subscription ends. We have no knowledge of the storage period at OneSignal and no ability to influence it. Further information on data protection and protecting your privacy can be found at https://onesignal.com/privacy_policy .

You can object to the processing of data for OneSignal at any time by activating the unsubscribe link at the end of OneSignal’s emails or by informing us using the contact details provided in the “Responsible provider” section. This ends the processing for receiving the newsletter and for statistical analyses. A separate objection to the dispatch via OneSignal or the statistical evaluation is not possible.

Push messages Payment Service Provider (PSP)/payment service provider

Disclosure of personal data when paying by credit card

Your personal data is generally only disclosed to the extent that it is necessary for the processing of the contract. In particular, for payment processing purposes, we pass on the necessary payment data to the credit institution responsible for the payment or to the payment and billing service provider we may have commissioned.

Processing is carried out on the basis of Article 6 Paragraph 1 Sentence 1 Letter b) GDPR (processing to fulfill a contract). The data required for payment processing is transmitted securely via the “SSL” procedure and processed exclusively for payment processing. We delete the data arising in this context after storage is no longer necessary or restrict processing if there are statutory retention requirements.

Passing on of personal data for the purposes of legal enforcement/address determination/collection

In the event of non-payment, we reserve the right to use the data provided during the booking if there is a legitimate interest in accordance with Article 6 Paragraph 1 Sentence 1 Letter f) GDPR for the purposes of address determination and/or legal enforcement to a lawyer and/or to external companies (e.g. Verband der Vereine Creditreform eV, Hellersbergstrasse 12, D-41460 Neuss).

In addition, we may pass on your data if this is necessary to exercise our rights, as well as the rights of our affiliated companies, our cooperation partners, our employees and/or the users of our website. Under no circumstances will we sell or rent your data to third parties . This data is passed on on the basis of Article 6 Paragraph 1 Sentence 1 Letter f) GDPR.

We delete the data arising in this context after storage is no longer necessary or restrict processing if there are statutory retention requirements.

You have the opportunity to object to the processing of your data at any time. This is the case if the processing is not necessary to fulfill a contract with you, which is explained by us in the previous description of the functions. In the event of your justified objection, we will examine the situation and will either stop or adjust data processing or show you our compelling legitimate reasons on the basis of which we continue processing.


Hosting
We use external hosting services to provide the following services: infrastructure and platform services, computing capacity, storage resources and database services, security and technical maintenance services. All data required for the operation and use of our website is processed.

We use external hosting services to operate this website. By using external hosting services, we aim to provide our website efficiently and securely. The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR.

The collection of data for the provision and use of the website and the processing of the data via external web hosts is absolutely necessary for the operation of the website. You can object to the processing. In the event of your justified objection, we will examine the situation and will either stop or adjust data processing or show you our compelling legitimate reasons on the basis of which we continue processing.


Integration of third-party content Third
-party content such as videos, maps, RSS feeds or graphics from other websites are integrated into the website. This integration always requires that the providers of this content (“third-party providers”) recognize the IP addresses of the users. Because without the IP address, they cannot send the content to the respective user’s browser. The IP address is therefore required to display this content.

We strive to only use content from third-party providers who only process the IP address to deliver the content. However, we have no influence if third parties process the IP addresses, for example for statistical purposes. As far as we know, we will explain it to you below.

Some third-party providers may process data outside the European Union.

You can object by installing a JavaScript blocker such as the browser plugin ‘NoScript’ ( www.noscript.net ) or deactivating JavaScript in your browser.

However, this may lead to functional restrictions on the website.


Bookmarks
Bookmarks, for example for social networks such as Facebook.com, Twitter.com, Google+, enable you, as a user of certain social networks, to create links from our website on your profiles in social networks in order to save them as bookmarks or with your contacts to share on social networks.

You can recognize the bookmarks on our website by the corresponding icons (e.g. “f”, “g+”) at the bottom of the page. When you open a page on our website, the bookmarks can store cookies on your device/browser, which are small text files with a sequence of numbers that enable the browser to be recognized). If you are also logged in to one of the relevant social networks, this enables the operator of the social network to track which pages you visit, unless you have deactivated the acceptance and storage of cookies in your browser settings. When you use bookmarks, information is sent to the respective social network.

Comments or activities of people who use the bookmarks are neither controlled by us nor can we be held responsible for them. People who share our content via bookmarks are not authorized to speak for us and our website or to give the appearance of doing so to third parties.

The legal basis for the use of bookmarks is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. We have no knowledge of the further processing and storage period on the part of the operators of social networks and no corresponding ability to influence it.

You have the right to object to the creation of these user profiles; to exercise this you must contact the respective plug-in provider. You can also prevent the creation of user profiles in various ways and thus exercise your right to object:

  • by setting your browser software accordingly, in particular by suppressing third-party cookies, this means that you will not receive any advertisements from third-party providers;

  • by deactivating the interest-based ads of providers that are part of the self-regulatory campaign “About Ads” via the link http://www.aboutads.info/choices , although this setting will be deleted when you delete your cookies.


Google Web Fonts
We use so-called web fonts provided by Google to display fonts uniformly. When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you use must connect to Google’s servers. This gives Google knowledge that our website was accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and attractive presentation of our online offerings. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Sentence 1 Letter f) GDPR We have no knowledge of the storage period at Google and no ability to influence it.

You can object to the processing by changing your browser settings so that the browser does not support web fonts – but your computer will then use a standard font.

For more information about Google Web Fonts, see https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/ .


Google Tag Manager
We use Google Tag Manager on our website. Google Tag Manager is a solution that allows marketers to manage website tags from one interface. The Tag Manager tool itself (which implements the tags) is a cookieless domain and does not collect any personal data. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this will remain in effect for all tracking tags implemented with Google Tag Manager.

YouTube videos
On the website we use plug-ins from the video platform YouTube.de or YouTube.com, a service provided – represented by Google – by YouTube LLC (headquarters at 901 Cherry Avenue, San Bruno, CA 94066, USA; “YouTube”) is operated. Using the plug-ins we can also integrate visual content (“videos”) that we have published on Youtube.de or Youtube.com onto this website.

The videos are all integrated in “extended data protection mode”, which means that no data about you as a user is transferred to YouTube if you do not play the videos. Only when you play the videos will the following data be transferred. We have no influence on this data transfer.

By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned in the “Access data” section will be transmitted. This occurs regardless of whether YouTube provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be assigned directly to your account. If you do not want it to be associated with your YouTube profile, you must log out before activating the button.

YouTube saves your data as usage profiles and processes them for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide tailored advertising and to inform other users of the social network about your activities on our website.

The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. The processing serves to make our website more attractive and to offer you additional services. We have no knowledge of the storage period on YouTube and have no ability to influence it.

You have the right to object to processing; to exercise this you must contact YouTube. By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to fully use all functions of the website.

Further information on the purpose and scope of processing by YouTube can be found in the data protection declaration at https://www.google.de/intl/de/policies/privacy . Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework .


Integration of Vimeo
We use the Vimeo plugins to integrate videos on our website. Vimeo is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. Using the plug-ins we can also integrate visual content (“videos”) that we have published on

www.vimeo.com on this website. When you access one of our websites with the Vimeo plugin, a connection to Vimeo’s servers is established. This sends information to the Vimeo server about which website you have visited. If you are logged in to Vimeo as a member, Vimeo assigns this information to your personal user account. When you use the plugin, such as playing a video by activating the play button, this information is also assigned to your user account. Vimeo saves your data as usage profiles and processes them for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide tailored advertising and to inform other users of the social network about your activities on our website.

The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. The processing serves to make our website more attractive and to offer you additional services. We have no knowledge of the storage period at Vimeo and have no ability to influence it. We have concluded a so-called “standard contractual clause” with Vimeo in order to oblige Vimeo to comply with an appropriate level of data protection.

You have the right to object to processing; to exercise this you must contact Vimeo. By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to fully use all functions of the website.

Further information on data processing and information on data protection by Vimeo can be found at https://vimeo.com/privacy .

Integration of Google Maps
This website also uses the “Google Maps” service from Google to display maps or map sections and thus enables you to conveniently use the map function on the website.

By visiting the website, Google receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned in the “Access data” section is transmitted to Google. This occurs regardless of whether Google provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be assigned directly to your account. If you do not want your profile to be associated with Google, you must log out before activating the button.

Google saves your data as usage profiles and processes them for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide tailored advertising and to inform other users of the social network about your activities on our website.

The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. The processing serves to make our website more attractive and to offer you additional services. We have no knowledge of how long Google stores your data and have no ability to influence it.

You have the right to object to processing; to exercise this you must contact Google. By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to fully use all functions of the website.

Further information on the purpose and scope of processing by the plug-in provider can be found in the provider’s data protection declarations. There you will also find further information about your rights in this regard and setting options to protect your privacy: http://www.google.de/intl/de/policies/privacy . Google also processes your personal data in the USA and is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework . Further information about the terms of use of Google Maps can be found at https://www.google.com/intl/de_de/help/terms_maps.html .


Services for statistical, analytical and marketing purposes
We use third-party services for statistical, analytical and marketing purposes. This enables us to provide you with a user-friendly, optimized use of the website. The third parties use cookies to control their services (see the “Cookies” section above). Unless otherwise explained below, personal data will not be processed.

Some third-party providers offer the possibility of declaring a direct objection to the use of the respective service, for example by setting an opt-out cookie.

If you activate a corresponding opt-out cookie, the external provider will no longer process data about your usage behavior in the future. A merely selective objection to an individually made selection of external services is also possible. If you change the browser or device used or delete all cookies, you must set the opt-out cookie again.

You can also opt out of the use of cookies via the opt-out platform of the Bundesverband Digitale Wirtschaft eV (BVDW) at http://www.meine-cookies.org/cookies_verwalten/praeferenzmanager.html or via the deactivation page of the network advertising initiative (Network Advertising Initiative) at http://www.networkadvertising.org/choices/ . Further information on usage-based advertising and opt-out options can also be found at the following link: http://www.youronlinechoices.com/de/ .

We will inform you below about the services of external providers currently used on our website as well as about the purpose and scope of the respective processing in individual cases and about your existing options for objection.


Google Analytics
In order to optimally tailor our website to your interests, we use Google Analytics, a web analysis service from Google. Google Analytics uses so-called “cookies” (see the “Cookies” section above), which are stored on your computer and enable your use of the website to be analyzed. The information generated about your use of this website is transmitted to a Google server in the USA and processed there.

If IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports for us on website activity and to provide us with other services related to website activity and internet usage.

The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.

This website uses Google Analytics with the extension “_anonymizeIp()”. This means that IP addresses are further processed in abbreviated form, which means that any personal connection can be ruled out. If the data collected about you is personally related, this will be excluded immediately and the personal data will be deleted immediately.

We use Google Analytics to analyze the use of our website and to regularly improve it. We can use the statistics to improve our offering and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework . The legal basis for the processing of Google Analytics is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. The analytics cookies are deleted after fourteen months at the latest.

You have the right to object. You can prevent the storage of cookies by setting your browser software accordingly; However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by using the browser plug-in available under the following link. Download and install in: http://tools.google.com/dlpage/gaoptout?hl=de .

Further information from the third-party provider Google can be found at.

http://www.google.com/analytics/terms/de.html ,

http://www.google.com/intl/de/analytics/learn/privacy.html ,

http://www.google.de/ intl/de/policies/privacy .

Mouseflow
This website uses Mouseflow, a web analysis tool from Mouseflow ApS (Flaesketorvet 68, 1711 Copenhagen, Denmark; email: hallo@mouseflow.com , data protection notice at: https://mouseflow.de/privacy/ , further: “ Mouseflow”).

This tool records movements on the observed websites in so-called heatmaps. All data is collected without us being able to assign it to specific users. We can only understand how the mouse moved, where it was clicked and how far it was scrolled. This allows us to make our website better and more customer-friendly. The screen size of the device, the device type, information about the browser, the country from which access was made and the preferred language are also recorded. If personal data is displayed on a website, Mouseflow automatically hides it. They are therefore incomprehensible to us.

To analyze your usage behavior, we use so-called “cookies” (see the “Cookies” section above), which are stored on your computer and enable your use of the website to be analyzed. The information generated by the “tracking code” and “cookie” about your visit to our website is transmitted to the Mouseflow servers and stored there. The tracking code collects the following information about your device such as IP address, device type and browser information, geographical location (country only). The preferred language to display our website, pages visited, date and time when the website was accessed. Mouseflow shortens your IP address before it is processed further. If the data collected about you is personally related, this will be excluded immediately and the personal data will be deleted immediately.

This allows selected individual visits to be recorded. This creates a log of mouse movements, mouse clicks and keyboard interactions with the intention of randomly reproducing individual visits to this website as so-called session replays and evaluating them in the form of so-called heatmaps. Through these evaluations, we pursue the interest of improving the website and making it more attractive for our customers. The legal basis for the processing of your data is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. In this case, we do not store any personal data and do not pass it on to third parties. We have no knowledge of the storage period at Mouseflow and have no ability to influence it.

You have the right to object to processing. If you do not want Mouseflow to process it, you can object here: https://mouseflow.de/opt-out/ . Alternatively, you can object by setting your browser software accordingly; in particular, suppressing third-party cookies means that you will not receive any advertisements from third-party providers.

Usage-based online advertising


Facebook Custom Audiences
The website also uses the “Website Custom Audiences” function via the so-called “Facebook Pixel” from Facebook Inc. (the provider is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, E -Mail: impressum-support@support.facebook.com , data protection information at: https://www.facebook.com/privacy/explanation ; hereinafter: “Facebook”).

This means that users of the website can be shown interest-based advertisements (“Facebook Ads”) when they visit the social network Facebook or other websites that also use the process. Our aim is to show you advertising that is of interest to you in order to make our website more interesting for you.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the extent and further processing of the data that is collected by Facebook through the use of this tool and will therefore inform you according to our level of knowledge: By integrating Facebook Custom Audiences, Facebook receives the information that you have accessed the corresponding website of ours Visited our website or clicked on an advertisement from us. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, there is a possibility that the provider will find out and store your IP address and other identifying features.

The legal basis for the processing of your data is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. In this case, we do not store any of your personal data. We have no knowledge of the storage period on Facebook and have no ability to influence it.

The “Facebook Custom Audiences” function can be deactivated for logged in users at https://www.facebook.com/settings/?tab=ads#_ so that they can exercise their right to object . You can prevent the “Facebook Custom Audiences” function in various ways and thereby exercise your right to object :

  • by setting your browser software accordingly, in particular by suppressing third-party cookies, this means that you will not receive any advertisements from third-party providers;

  • by deactivating the interest-based ads of providers that are part of the self-regulatory campaign “About Ads” via the link http://www.aboutads.info/choices , although this setting will be deleted when you delete your cookies.


Further information on processing by Facebook can be found at https://www.facebook.com/about/privacy .

Facebook Analytics
To use Facebook Analytics, we use the so-called “tracking pixel” from Facebook Inc. (the provider is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, email: imprint-support@support. facebook.com , data protection information at: https://www.facebook.com/privacy/explanation ; hereinafter: “Facebook”) to track your user behavior. The information obtained through the tracking pixel cookie serves us solely for statistical purposes, is transmitted to us anonymously by Facebook and does not provide any information about the user. However, they will be connected to your Facebook account by Facebook in accordance with its data protection guidelines, stored and used for its own advertising purposes in accordance with Facebook’s data usage guidelines, whereby your data may also be transmitted to Facebook’s partners. Even if you are not registered with Facebook or have not logged in, there is a possibility that the provider will find out and store your IP address and other identifying features.

Your data is processed here based on Article 6 Paragraph 1 Letter f) GDPR. By using Facebook Analytics, we pursue the interest of being able to better evaluate our website and improve our service offering. In this case, we do not store any of your personal data. We have no knowledge of the storage period on Facebook and have no ability to influence it.

The “Facebook Analytics” function can be deactivated for logged in users at https://www.facebook.com/settings/?tab=ads#_ in order to exercise their right to object . You can prevent the “Facebook Analytics” function in various ways and thus exercise your right to object :

  • by setting your browser software accordingly, in particular by suppressing third-party cookies, this means that you will not receive any advertisements from third-party providers;

  • by deactivating the interest-based ads of providers that are part of the self-regulatory campaign “About Ads” via the link http://www.aboutads.info/choices , although this setting will be deleted when you delete your cookies.


For more information about Facebook’s data protection regulations, please see the associated data protection policy at https://de-de.facebook.com/about/privacy/ .


Google AdWords Conversion
We use Google Adwords from Google to draw attention to our attractive offers on external websites using advertising materials (so-called Google AdWords). We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. Our interest is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of advertising costs.

These advertising materials are delivered by Google via so-called “ad servers”. To do this, we use ad server cookies, through which certain parameters can be measured to measure success, such as display of ads or clicks by users. If you reach our website via a Google ad, Google AdWords will store a cookie on your PC. These cookies usually expire after 30 days and are not intended to identify you personally. The analysis values for this cookie are usually the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user does not would like to be addressed more).

These cookies enable Google to recognize your internet browser. If a user visits certain pages of an AdWords customer’s website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. Each AdWords customer is assigned a different cookie. Cookies cannot therefore be tracked via the websites of AdWords customers. We ourselves do not process any personal data in the advertising measures mentioned. We only receive statistical evaluations from Google. Based on these evaluations, we can identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of advertising materials; in particular, we cannot identify users based on this information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the extent and further processing of the data collected by Google through the use of this tool and therefore inform you according to our knowledge: By integrating AdWords Conversion, Google receives the information that you have accessed the corresponding part of our website accessed or clicked on an advert from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address.

The legal basis for the processing of your data is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. We have no knowledge of how long Google stores your data and have no ability to influence it.

You can prevent participation in this tracking process in various ways:

  • by setting your browser software accordingly, in particular by suppressing third-party cookies, this means that you will not receive any advertisements from third-party providers;

  • by deactivating cookies for conversion tracking by setting your browser so that cookies from the domain “www.googleadservices.com” are blocked, https://www.google.de/settings/ads, whereby this setting is deleted when you delete your cookies;

  • by deactivating the interest-based ads of providers that are part of the self-regulatory campaign “About Ads” via the link http://www.aboutads.info/choices, although this setting will be deleted when you delete your cookies;

  • by permanently deactivating it in your browsers Firefox, Internet Explorer or Google Chrome under the link http://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to fully use all of the functions of this offer.


Further information about data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html . Alternatively, you can visit the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org.

Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework .


Google DoubleClick
We continue to use the online marketing tool “DoubleClick” from Google on the website. DoubleClick uses cookies to show ads that are relevant to users, improve campaign performance reporting, or prevent a user from seeing the same ads multiple times. Using a cookie ID – this is a pseudonymous identification number assigned to your browser – Google records which advertisements are shown in which browser and can thus prevent them from being displayed multiple times. Information about user activities on the website is assigned to this pseudonym. This allows Google and its partner sites to serve ads based on previous visits to websites. In addition, DoubleClick can use the cookie ID to record so-called conversions that are related to ad requests. For example, if a user sees a double-click ad and later visits the advertiser’s website using the same browser and purchases something there.

Google transfers the information generated by the DoubleClick cookies to a server in the USA and stores it there. Google observes the data protection regulations of the EU-US Privacy Shield Agreement and is certified for the “Privacy Shield”, https://www.privacyshield.gov/EU-US-Framework . Data will only be transferred to third parties within the framework of legal regulations or order processing. According to Google, DoubleClick cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the extent and further processing of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: By integrating DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on an advert from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address.

The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. The DoubleClick cookies are deleted after six months at the latest. By using DoubleClick, we pursue the interest of showing you advertising that might be of interest to you in order to make our website more interesting for you.

You can prevent participation in this tracking process in various ways and thereby exercise your
right to object :

  • by setting your browser software accordingly, in particular by suppressing third-party cookies, this means that you will not receive any advertisements from third-party providers;

  • by deactivating cookies for conversion tracking by setting your browser to block cookies from the domain “www.googleadservices.com”, https://www.google.de/settings/ads , whereby this setting is deleted when you delete your cookies;

  • by deactivating the interest-based ads of providers that are part of the self-regulatory campaign “About Ads” via the link http://www.aboutads.info/choices , although this setting will be deleted when you delete your cookies;

  • by permanently deactivating it in your Firefox, Internet Explorer or Google Chrome browsers under the link http://www.google.com/settings/ads/plugin .


Further information about DoubleClick can be found at: https://www.google.de/doubleclick , http://support.google.com , https://policies.google.com/privacy?hl=de (on data protection at Google generally).


Google Remarketing
In addition to Adwords Conversion, we use the Google Remarketing application from Google. This is a process that we would like to address with you again. This application allows you to see our advertisements as you continue to use the Internet after you visit our website. This is done using cookies stored in your browser, through which Google records and evaluates your usage behavior when you visit various websites. This allows Google to determine your previous visit to our website. Google says it does not combine the data collected as part of remarketing with your personal data, which may be processed by Google. In particular, according to Google, pseudonymization is used in remarketing.

The legal basis for processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. We have no knowledge of how long Google stores your data and have no ability to influence it. You can prevent participation in this tracking process in various ways and thus exercise your right to object:

  • by setting your browser software accordingly, in particular by suppressing third-party cookies, this means that you will not receive any advertisements from third-party providers;

  • by deactivating cookies for conversion tracking by setting your browser to block cookies from the domain “www.googleadservices.com”, https://www.google.de/settings/ads , whereby this setting is deleted when you delete your cookies;

  • by deactivating the interest-based ads of providers that are part of the self-regulatory campaign “About Ads” via the link http://www.aboutads.info/choices , although this setting will be deleted when you delete your cookies;

  • by permanently deactivating it in your Firefox, Internet Explorer or Google Chrome browsers under the link http://www.google.com/settings/ads/plugin .


 

Bing Ads
We use the conversion and tracking tool Bing Ads from Microsoft Corporation (One Microsoft Way, Redmond, WA 98052-6399, “Microsoft”) on our website.

Microsoft stores a cookie on the user’s computer to enable analysis of the use of our online offering. The prerequisite for this is that the user came to our website via an ad from Microsoft Bing Ads. In this way, Microsoft and we can recognize that someone has clicked on an ad, was redirected to our online offering and reached a predetermined target page. We only find out the total number of users who clicked on a Bing ad and were then redirected to the target page (conversions). No IP addresses are stored.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Microsoft server. We have no influence on the extent and further processing of the data caused by the use of Bing Ads. Microsoft has submitted to the EU-US Privacy Shield ( https://www.privacyshield.gov/EU-US-Framework ) and thereby offers a guarantee that it will comply with European data protection law.

The legal basis for the processing of your data is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. We have no knowledge of the storage period at Microsoft and no ability to influence it. Further information on data protection at Microsoft can be found at: https://privacy.microsoft.com/de-de/privacystatement .

You can object to processing in various ways:

  • by setting your browser software accordingly, in particular by suppressing third-party cookies, this means that you will not receive any advertisements from third-party providers or

  • by deactivating the interest-based ads of providers that are part of the self-regulatory campaign “About Ads” via the link http://www.aboutads.info/choices , although this setting will be deleted when you delete your cookies.



Plugins from social networks
Plugins from social networks are integrated into our website. These are provided by the following providers:

The plugins are identified on our website by the above-mentioned lettering or, in some cases, by small stylized symbols.

We give you the opportunity to communicate directly with the provider of the plug-in using the button. Only if you click on the marked field and thereby activate it will the plug-in provider receive the information that you have accessed the corresponding website of our online offering. In addition, the data mentioned in the “Access data” section will be transmitted.

In the case of Facebook and Xing, according to the respective providers in Germany, the IP address is anonymized immediately after collection. By activating the plug-in, your personal data will be transmitted to the respective plug-in provider and processed there (for US providers in the USA). Since the plug-in provider collects data primarily via cookies, we recommend that you delete all cookies using your browser’s security settings before clicking on the grayed out box.

We have no influence on the data collected and processing operations, nor are we aware of the full extent of data processing, the purposes of processing, or the storage periods. We also have no information about the deletion of the data collected by the plug-in provider.

The plug-in provider saves the data collected about you as usage profiles and processes these for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular (also for users who are not logged in) to display tailored advertising and to inform other users of the social network about your activities on our website.

The legal basis for the use of the plug-ins is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. Through the plug-ins we offer you the opportunity to interact with social networks and other users so that we can improve our offering and make it more interesting for you as a user.

You have the right to object to the creation of these user profiles; to exercise this you must contact the respective plug-in provider. You can also prevent the creation of user profiles in various ways and thus exercise your right to object:

  • by setting your browser software accordingly, in particular by suppressing third-party cookies, this means that you will not receive any advertisements from third-party providers;

  • by deactivating the interest-based ads of providers that are part of the self-regulatory campaign “About Ads” via the link http://www.aboutads.info/choices , although this setting will be deleted when you delete your cookies.


The data is passed on regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in to the plug-in provider, the data we collect will be assigned directly to your existing account with the plug-in provider. If you press the activated button and e.g. For example, if you link the page, the plug-in provider also saves this information in your user account and shares it publicly with your contacts.

We recommend that you log out regularly after using a social network, but especially before activating the button, as this allows you to avoid being assigned to your profile with the plug-in provider.


DialogShift chat application on our website
Our website uses the chat application from DialogShift GmbH, Rheinsberger Str. 76/77, 10115 Berlin. This application processes and stores data for the purpose of web analysis, to operate the chat application and to answer queries.

To operate the chat function, the chat texts are saved and a cookie with a unique ID is set – this is used to recognize you as a customer.

A cookie is a small text file that is stored locally in the cache on your device. This cookie allows our application to recognize the device and access past chat logs. This cookie is stored for 90 days since it was last used. You can deactivate the storage of cookies in your browser settings. However, the chat function cannot be carried out without the use of cookies.

The possible disclosure of, for example, name, e-mail address or a telephone number is voluntary and with the consent to temporarily use and store this data for the purpose of establishing contact until the end of the contact. This personal data will be deleted after 90 days.

The legal basis for data processing is Article 6 Paragraph 1 Letter F of the GDPR based on our legitimate interest in effective customer service, for statistical analysis of usage behavior and for optimization purposes of our offers. DialogShift offers further information on the collection and use of data as well as your rights and options for protecting your privacy at https://www.dialogshift.com/de/dsvgo .

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